Sunday, May 18, 2008 

How to Choose Best ISP for Your Needs

Well, the Internet access industry is starting to shake its way out. The much-anticipated consolidation of access providers is nearing its end. In broadband, this means that most users have little or no choice of providers. Though many of the changes have been hard on user choice, this is not necessarily a bad thing. In some cases, it's better to have one stable and pricey provider than 100 unstable, cheap providers. The shakeout was painful for scores of users who often were left with no connection when they needed it most. And some providers left standing don't exactly have good track records, either.

Still, there is reason for users to be optimistic about the future. The following is an outline of the way the Internet access business should go in the coming year. I provide it to give you a better understanding of where you should go now, assuming you want to stick with the same internet access provider for at least a year.

Don't ditch dial-up

A lot of users were glad they hung on to their dial-up accounts in the midst of uncertainty with their broadband connections. When things go bad with broadband (as they often do), you at least can get e-mail, if not a quick scan of the headlines in text-heavy Web sites.

If you have a dial-up account, and you're paying less than $20 for it, consider it a blessing to have a back-up system. At the very least, when you need to reach tech support for your broadband account and you can't get through due to heavy call volume, you can e-mail them from your dial-up account. Things to look out for in dial-up:

Go with a provider that has been around long enough to quickly respond to such issues as software upgrades and peak calling volumes.

Read the fine print before signing. Some ISPs will disconnect you after a relatively short amount of time of idleness. Others let you stay online as long as you're actively engaged. Still others never disconnect users. The last is preferable; the middle option usually offers the best value.

Check out Boardwatch magazine's ISP Directory to see how much infrastructure you will be paying for. Make sure your chosen ISP has an acceptable ratio of modems to users. Three users for every modem is acceptable, considering that it is unlikely that all their customers will dial up at once. o Match prices with the ratio of modem pools to users.

Check out options such as personal Web site services and multiple addresses. These are nice to have and can add value to your experience as long as you use them--provided they're bundled in.

DSL doldrums

Of all the access methods, DSL has received the most scorn since I've been at this job. My own experiences were horrendous, and I'm not alone. It works great for about 20 percent of the population who are geographically blessed. It works OK for another 30 percent or so of the population, who may have to endure some line noise in order to get DSL. And it doesn't work at all for the other half. Couple its inherent technical limitations with DSL providers falling off the wires like shocked birds, and the situation has not been pretty.

Still, those providers that have made it through the shock test should be able to offer a good experience (with the exception of Qwest). Consider DSL carefully and you will avoid a lot of pain.

Some DSL issues you should consider:

Talk to a neighbor about their DSL experience. Do they have a lot of line noise on the phone even with the filters? Did they have any equipment or network problems with their provider? If so, did they get put on hold and shuffled around through tech support when they called in? Was their DSL provider able to support a variety of platforms, or was it basically Windows-only?

Consider an ISP for DSL service.

The Baby Bells, such as Qwest and Verizon, are not well equipped to deliver DSL service. Even though smaller ISPs may only resell DSL service from Baby Bell providers, they at least provide a live human being when things go wrong. Because the Baby Bells know the cost of supporting DSL users, they can offer DSL to ISPs much more cheaply than they can offer it directly to users. So you can often get a price break from ISPs, especially if you're willing to accept a slightly slower connection.

Mary works in US for a media company, occasionally writing for the biggest cheap internet access news portal, and drinking too much coffee.

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Building a Wireless ISP Network... The Opportunity

In the US, most of the people have one or more broadband access services to choose from - variations of DSL from multiple vendors and cable. That is if you're in a metropolitan area. For more rural locations your choices are limited.....if you have any at all. Therein lies an opportunity for those willing to pursue it.

In the rural areas of the country, the selection is limited. Satellite is available to anyone (at high cost), but between dial up and T1 there are no options for many residents. Satellite suffers from latency, making it unsuitable for VoIP and some other real time Internet services. Some applications that should not be sensitive to latency (email, Web forms) will perform poorly or fail due to the increased packet time.

The traditional carriers (RBOC) and resellers face a cost issue in bringing broadband service to outlying areas. Without a concentration of users the per user cost at published rates causes either a poor or negative margin. The way cost accounting is done in larger corporations makes the business case worse for a large carrier. Cost allocations between departments for such things as floor space, personnel, and backend support end up as added costs rather than leverage opportunities. Traditional wired service will not reach outlying residents unless mandated by law, and the trend is against this happening in the near future.

So the opportunity is open for a business offering Internet broadband access service to outlying residents.

Therein lies a tremendous opportunity.

Now....just how do you go about taking advantage of this opportunity, filling a need, and building a wireless ISP network?

To assist you with working through the planning and execution of this effort here are some insights and resources you should consider:

* Business Continuity Planning - This isn't the technical side of the business, the backup systems, redundant pathing, fail-over and restore, or alternate location stuff. Here you're looking at subjects such as Legal Structure, Personnel Insurance, Asset Insurance, and Process and Procedure.

* Revenue and Profit - Covers where and how to create your income including installation, basic monthly service, custom access service, volume or corporate pricing, other services, business partnerships, usage based service, civic service, and tower leasing (or you could build and provide your own).

* Security Issues - There's much to consider in this arena. Don't overlook it.

* Bandwidth issues - The access line to your tower(s) is likely the critical factor to success. Whether it's a T1 or a DS3 line. First off, it probably represents your single largest operational cost. Next, it determines the maximum quality of service you can provide.

Quotes you receive for bandwidth will probably be very different in terms of cost and performance guarantees, and should cover Performance Standards, Service Availability, Mean Time to Respond, Mean Time to Repair, Latency, Packet Loss, and Jitter. To help you search for the best match provider for your bandwidth requirements....I recommend utilizing the services of an unbiased independent broker by submitting a RFQ request to DS3-Bandwidth.com.

Here are some additional resources that may be of benefit to those developing a WISP....or thinking of it.

StartAWisp.com

WISP Centric

There's also an excellent forum for discussion of ideas and issues between WISP owners and potential developers at DSLReports.com.

Final advice.....think strategically taking care to consider the business areas hilighted above. Do make use of an independent unbiased broker for the bandwidth decsion. Also, apply the resources shared here as well as any others discovered from your own research.

Michael is the owner of FreedomFire Communications....including Business-VoIP-Solution.com. Michael also authors Broadband Nation where you're always welcome to drop in and catch up on the latest BroadBand news, tips, insights, and ramblings for the masses.

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